Case Study
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Case Study

How We Generated 1,029 High Quality Leads For A Nationwide Network Of Dealers And Special Finance Lenders In One Week For Less Than $7 Per Lead

Problem: Their Dealers And Lenders Needed To Sell More Cars And Make More Loans

It seems like dealers want to sell more cars and lenders want to make more loans. Our client had a nationwide network of dealers and lenders who wanted more customers. To get more customers they needed to get more high quality leads which they would hand over to their call center to get them pre-approved for loans and to get them into dealerships.

Solution: We Proposed Selling Them High Quality Leads At A Fixed Cost On A Trial Basis

We proposed selling them leads at a fixed cost on a trial basis.

How Did We Execute & What Were the results

We sent them a small test batch of 100 leads and gave them a little time to work the leads we sent.

They liked the leads and asked for more.

We kept ramping things up and we ended up sending them 1,029 high quality leads in a week.

We could have kept ramping up even higher, but at one point during the campaign they asked us to slow down so that their sales teams could catch up.

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